TAKE A CLOSER LOOK. If the liquid looks too pale, it could be an alcohol-heavy phony. If it's too dark, it could consist of impure or faux ingredients.
BE A LABEL CONNOISSEUR. If the label is off-kilter, smudged, poorly printed, or misspelled, it's not legit. If the bar code or an identifying mark looks sketchy, it could be a phony.
BUY RIGHT. Top-quality perfumes are sold at department stores, beauty specialty stores such as Sephora, and sometimes high-end boutique pharmacies and apothecaries.
DON'T BE FOOLED. Real fragrances are not sold on tables in tourist hot spots or at flea markets, supermarkets, discount stores, or out of the back of a truck.
BEWARE THE BAIT AND SWITCH. Some unsavory vendors will display the genuine fragrance up front when you're shopping but substitute a fake when handing over your purchase.
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